Pietro Cardini was born in northeastern Italy on July 2, 1922, and he spent his early years in San Biagio di Callalta, a small city near Treviso. “Cardin created a brand - before that word was used as a business definition - and went on to break every code and development plan you would find in a manual about smart fashion management,” fashion critic Suzy Menkes wrote in Brazilian Vogue in 2014. His business model ruffled feathers in the fashion community yet was widely imitated. There are more than 900 licensed Pierre Cardin products available in 140 countries, from cars, perfumes and sunglasses to bottled water, wine and pens. Today, he may be more known for his licensing deals than his fashion. And he was the first Parisian couture designer to create men’s clothing. He was the first major French couturier to sell ready-to-wear clothing in a department store and the first of his peers to grow his fashion house into an international empire of licensed products. He was fascinated with the idea of space travel, often incorporating goggles and helmets into his looks, and he was the first civilian to try on Buzz Aldrin’s original space suit before designing his own version for NASA in 1970.Ĭardin carried this sense of adventurousness into the business realm as well his rejection of fashion’s traditional strategies ushered in a new era of accessibility in luxury design. ![]() In describing his philosophy, Cardin often said, “My favorite garment is the one I invent for a life that does not yet exist, the world of tomorrow.” His designs, worn by the likes of The Beatles and Lauren Bacall, established a mod-chic aesthetic long before 2001: A Space Odyssey hit theaters in 1968. ![]() Rihanna's Fenty x Puma Sneakers Now Come in New Colorways: Here's Where to Shop the Collection Online A Cardin garment is unmistakable with its trademark minimalism and almost complete disregard for the female form it is the antithesis of the womanly “New Look” pioneered by Christian Dior, with whom Cardin worked before founding his eponymous couture fashion house in 1950. He was 98.Ĭardin died Tuesday at the American Hospital in Neuilly-sur-Seine, just outside Paris, his family told the Agence France-Presse.ĭuring his seven-decade career, Cardin came to be known for his avant-garde creativity in both fashion and business, and his futuristic materials and stark silhouettes with geometric details became synonymous with the Space Age. Pierre Cardin, the Italian-born French designer of an eternal tomorrow who defined the futuristic look of the 1960s and revolutionized the business of high fashion, died today.
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